free 11 email marketing tools to save time and money

Marketing trends and channels evolve over time. Although some trends come and go quickly, one channel that remains more or less the same is email. In fact, email remains the number one channel for content marketing with both B2C and B2B marketing. 

It can even help you expand your other marketing channels socially. One of the main challenges is the amount of time it takes to create a great email from scratch. Without specialized tools, marketers can spend a lot of time creating and sending emails that just don't look impressive. This hampers productivity while dragging down your email marketing ROI.

Many companies resolve this situation because they are not prepared to invest in a tool that simplifies the process. 

If you're looking for a social management solution to complement your email marketing, check out a free 30-day trial of Sprout Social:

1. Hubspot Email Marketing

Hubspot, perhaps best known for its marketing automation platform, recently released a free email marketing tool that can meet the transactional email needs of small businesses.

Whether you're sending lead offer kickback emails, post-purchase thank you emails, or simply promoting your current campaign, HubSpot's free email marketing version can do it. One of the best parts about HubSpot's free email tool is its ease of use. The tool includes a convenient drag-and-drop visual editor and equips you with a template ready for instant launch and execution.

What sets Hubspot Email Marketing apart is its native integration with other Hubspot tools, like Free-Ever CRM. Once you start an account, you get access to both tools so you can create a centralized contact database, organize it into lists, and manage and track email performance.

2. Sender

Sender is one of the best free email marketing tools on the market with the feature of guaranteed delivery. It allows you to create impressive newsletters without any knowledge of HTML. Simply choose a template and customize it with elements like images, videos, and text. You can customize your newsletters for each recipient to create even greater effects.

Strong sender analytics features are one of the reasons we made the list. It allows you to track who opened your emails and clicked on the links, when they were opened, and more. It even helps you build the right shopper profile based on your customers' activity, so you can optimize your existing email strategy and enticing offers.

3. Blue sand

Sendin Blue is a marketing communications platform that includes email marketing tools and additional features such as customer relationship management and landing page creation. With over 70 design templates, SandinBlu's email design features make it easy to create an attractive email. Also, all of these templates are responsive and you can preview your results to make sure your design is how you want it on any screen format.

Once you've designed your email, you can use features like A/B testing and segmented recipient lists to optimize your campaigns and do manual guesswork and estimation to target your ideal audience.

4. omniscient

Omnisend is a sophisticated eCommerce marketing platform that brings all of your communication platforms together in one place. Their free plan only includes email, but it's more than enough to support small and medium-sized business email marketing efforts. This allows you to automate your email delivery using behavioral triggers and ease your communication time based on the convenience of your customers.
You can use your extensive audience insights to send more relevant email marketing messages. Design engaging newsletters with time-saving features like the Product Selector, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.

5. Send pulse

It comes with a bunch of professionally designed email templates that you can easily customize using a drag and drop editor. SendPulse's customer rating feature is a great way to identify your most valuable customers. It allows you to analyze open and click rates as well as read and unread rates for each customer. You can even set up replaceable text fields to personalize your emails by name, gender, date of birth, age, and job introduction.

6. Reference Email

Reference Email for Designing Responsive Emails is a great alternative to an email marketing tool that looks great no matter what device they are viewed on. If you need to add images to your email, you can edit images directly on the platform. The email editor allows you to add effects, stickers, and text so your message can be sent effectively.
You have the option to choose from a large number of pre-designed templates based on art, style, and occasion. To learn more about HTML, you can use the code editor to create emails from scratch. The dual view feature allows you to see when editing your email layout, simplifying the entire email creation process.

7. Mail Chimp

Mailchimp is a leader in email marketing tools that you've probably heard of. Its free plan gives you basic email marketing features like creating and scheduling emails. What makes it a great email marketing tool is its smart recommendations feature, which gives you valuable audience insights to optimize your marketing efforts.
It's easy to design emails on platforms using Content Manager, where you can save your images and files for easy access. Mailchimp lets you automate your emails at important stages of the buyer's journey, so you can easily send welcome emails, order confirmations, abandoned cart reminders, and more.